Why play bowls
Like all sports, Bowls requires skill and tactical awareness to be able to play with competance. It is similar to Curling, insomuch that if you are really accurate, then it almost becomes a game of chess. On TV you see a team studying 'the head' (see glossary) to see where they would want their next bowl to roll to. Yes, nearest the jack will win the end, but if the jack were to move, where might it go?
But before you get to that level, it is a game of fun that is good for your health.